Hi! I'm Noëlle. I've Been Building WordPress Websites Since 2013.

Throw an idea for a webshop, an empty bank account and a 2 Mbps internet line together, et voilà… that’s how I got into building websites. Seven years later, and I am now a full-time freelance web developer and use Divi for most of my builds.


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About Me

My Journey Into Web Design

An idea for a webshop and lack of financial resources is what intro’d me to the World Wide Web. The website I ended up building – and driving plenty organic search traffic to 😁 – was a WooCommerce website that allowed artisans from all over the world to ship directly to my customers.

This very first website of mine resulted in a digital agency recruiting me, and after working for them for a year I decided payroll wasn’t for me and went freelance. I now focus on providing white-label services to both freelancers and design agencies.

I strongly believe one never should stop learning, and do my best to dedicate time every day to soak up new info of some sort – see my favourite resources further down the page!

After immigrating to South Africa in 2012 and living there for a good couple of years I enjoy a nomadic lifestyle for a while. I’ve now (finally) settled down in my beloved sunny South Africa. Twice a year I pop over to The Netherlands and United Kingdom to spend time with my family.

  • WordPress
  • Divi
  • WooCommerce
  • Gravity Forms
  • Yoast SEO
  • Google Analytics

Why I Use The Divi Theme

After experiencing a lot of frustration with slow, clunky page builders (I’m looking at you, Visual Composer!) Divi has been a breath of fresh air. It’s so flexible that I have been able to use it for nearly all of my projects in the past 7 years – from simple one-pagers to functionality-rich webshops and everything in between.

I’ve found website owners really enjoy the Visual Builder. Thanks to this awesome piece of tech they can just click, edit, save instead of having to hire a developer for every little change.

But what’s been most valuable of all to me is the generous and insightful Divi Community. Without them, I would not be where I am today. They’ve helped me expand my knowledge more than I could ever dream of, and I have built some strong white-label relationships over the years.

The Most Empowered
WordPress Community
On The Web



From one-pagers to content-heavy sites, and from webshops to eLearning platforms – I haven’t discovered anything Divi can’t do.

Selective Sync

Using the same element multiple times? Update it only once, in one place, with a few clicks. Changes are applied throughout.

A/B Testing

Divi Leads helps you improve your conversion rates with split testing. See for yourself which design performs best.



Connect with thousands of Divi enthusiasts on Facebook. Learn something new, help others, and share your best work.

Years of Experience


Websites Worked On

favourite Resources

My Core Values

  • Direct and continuous communication.
  • Always keep learning.
  • Time is more valuable than money.

5 Things About Me

  • Used to be a digital nomad.
  • Settled down in sunny South Africa.
  • About to dive into permaculture gardening.
  • Nature is my happy place.
  • Fresh lemon zest is my favourite scent.

“Every time I’ve presented Noëlle with a problem or have a collaboration opportunity she’s responsive, thorough and professional. She’s also just a pleasure to work with.”

Josh Hall


“I had an ambitious design idea for my website but didn’t know how turn it into a reality. Noëlle understood my dilemma and brought my vision to life, exactly the way I had imagined it.”

Benjamin Lamothe


“I was looking for an expert to help me build my WooCommerce website and found in Noëlle the perfect partner. She knows her game and is up-to-date with the latest tools and techniques.”

Clarent Savi


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